The Importance of Zero and First-Party Data for B2B Email Marketing Strategy
Reading Time: 6 minutes Data privacy has become a significant concern for consumers and businesses alike. With the decline of third-party cookies and regulations like GDPR and CCPA, brands can no longer rely on third-party data to fuel their marketing efforts. Instead, B2B brands must shift their focus to collecting and leveraging zero and first-party data. These are types […]
Why Abandoned Cart Automations Are Essential for Maximising B2B Revenue
Reading Time: 6 minutes Did you know that nearly 70% of online shopping carts are abandoned? That’s a staggering amount of potential revenue slipping through the fingers of B2B businesses every day. Imagine you’re running a brick-and-mortar store where seven out of every ten customers simply leave their carts full of products in the middle of the aisle and […]
Why Every B2B Store Needs a Strong Welcome Email Series
Reading Time: 5 minutes In B2B, first impressions are everything. Just as a friendly greeting in a brick-and-mortar store can set the tone for a positive shopping experience, the initial interactions with your online customers are equally important. But when customers are bombarded with choices online, how do you ensure that your brand stands out and makes a lasting […]
Can AI Replace Your Email Marketing Team?
Reading Time: 4 minutes In the ever-evolving landscape of digital marketing…just kidding, this post won’t be written by AI! While it can be fun to laugh at unedited AI-generated blog posts that all seem to use the same phrases, there are some interesting possibilities when it comes to email marketing. Chances are you’ve seen AI assistants integrated within email […]