Sustainable Athleisure Sports Brand
INTRODUCTION
A strategic email marketing approach which propelled the client’s remarkable growth, surging to over $100k in revenue in just four months and improving their revenue per recipient to $0.17.
INDUSTRY: Sportswear / Fashion / Sports & Leisure
Shaped the Ideal Customer Profile (ICP)
for acquisition strategies
Generated over $35k in email revenue
– $28.5k from targeted flows and $6.5k from campaigns
Elevated their revenue
per recipient (RPR) to $0.17
PROBLEMS THEY HAD:
The brand offered fashionably attractive athleisure but did not build well-constructed flows and campaigns. They faced challenges creating effective marketing flows and campaigns, due to constraints in content production.
Our key goal was to develop systematic acquisition flows, which smoothly navigated subscribers and customers through the initial and middle stages of their lifecycle, supported by a well-planned content calendar for our campaigns.
WHAT WE DID TO FIX IT:
We honed in on ROI from first-time and repeat purchases, to shape an Ideal Customer Profile (ICP) for acquisition strategies. Capitalising on trends like bestsellers and popular bundle purchases, we augmented our acquisition flows, cross-sell strategies and promotional efforts.
This strategic approach propelled the client’s remarkable growth. After building well-constructed flows that guided subscribers and customers through the sales funnel and sending campaigns through a carefully constructed content calendar, we helped them grow rapidly.
WHAT THE RESULTS WERE:
Surged to over $100k in revenue in just four months and elevating their revenue per recipient (RPR) to $0.17. Notably, email marketing was a significant driver of this success, generating over $35k in revenue—$28.5k from targeted flows and $6.5k from campaigns.
A few words on the final result
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