New Website & Amazing Press Coverage For Raw Honey B2B Client
INTRODUCTION
Honey Tradition contacted eComfixers looking for help growing from their Amazon retailer business, to launch a full brand with an B2B website, and more.
Read on to discover more about this client, their needs, our solution, and the results.
INDUSTRY: Food & Beverage
1 Brand New
B2B Website
26 Pieces
of Great Press Coverage and 15+ links
5
Klaviyo Workflows
PROBLEMS THEY HAD:
The client launched a brand new product with no website, flows or campaigns. They wanted to grow from their current position of being an Amazon retailer but they had no website, flows or campaigns. This need comprised of various elements.
Branded Website Design: As the client’s digital presence was on Amazon & Instagram, whilst they had some amazing imagery of their products on social media, as is the way with Amazon stores their digital branding wasn’t great (Amazon gives limited ability to do this). So the client needed a website that showed off their stunning product photography, matched their brand, and had a premium feel (for their premium, raw honey products).
B2B Website Build: Once the design was done, dusted and approved, the B2B store needed building. The client was unsure which B2B platform would be best for their needs… Shopify? Big Commerce? Magento? Woocommerce? Sarah & Marek needed guiding through the options and the pros & cons of each, so they could decide what worked best for them.
Brand Awareness: Also an issue, was the need to raise brand awareness. As an Amazon retailer, Honey Tradition was keen to expand their brand to get their product known within the food & drink sector, reducing their reliance on Amazon for ‘brand discovery’.
WHAT WE DID TO FIX IT:
Honey Tradition wanted to grow from their current position of being an Amazon retailer.
Woocommerce Website Design & Creation
After discussing options with Sarah & Marek, the client opted for Woocommerce. As we have excellent WordPress developers able to create both WP Themes & Plugins from scratch, we avoided ‘visual’ website builders, coding from scratch. This gives a better result.
So, once the design for the website was done, dusted & sign-off, our staff got to work coding a WordPress / Woocommerce website.
Branding & PR
Once the website was live, Honey Tradition needed to get the word out and we were only too happy to oblige! We ran a PR campaign to raise awareness in several sector’s that the client wanted to reach into…
Marketing Automation
Okay, so…
- A stunning looking on-brand B2B website? Check!
- Coverage in several industry websites & print magazines? Check!
This is great, but not every visitor will convert right away… So how can Honey Tradition be sure to get the most bang for their buck? Thats where Marketing Automation comes in.
As Klaviyo partners, we knew what would help here. So, we created several automated workflows to handle automated messaging for various scenarios, including new visitor welcome messaging, abandoned cart recovery emails, and much more.
WHAT THE RESULTS WERE:
A stunning new B2B website, built from scratch and on-brand, and with lots of custom functionality, including customised product reviews, Klaviyo integration, integration with Xero, custom footer-cart creation for CRO, and much, much more.
As well as the Klaviyo email marketing automation workflows, we created engaging offers & pop-ups on the website, to hook-in visitors with special offers, newsletters, free recipes, and more:
A few words from our client
Schedule a Free Call with an Email Marketing Specialist.
We’ll walk you through a roadmap to higher profits from B2B emails.