Acquisition Strategy for New Clothing Brand
INTRODUCTION
An acquisition strategy for email marketing took a brand-new clothing store from €0 to €1,015.90 in just 2 weeks
INDUSTRY: Fashion
4.8% and 3.2%
opt-in conversion from visiting traffic
Over 70%
open rates
Generated
€1,015.90 in 10 days
PROBLEMS THEY HAD:
The client launched a brand new store with no flows or campaigns. They had a moderate budget to spend for driving traffic to their site. Despite this, we grew their email list by converting 4.8% and 3.2% of their visitors (one optimised for mobile, and the other for desktop).
Our client was grateful for the results of the collaboration. Despite their challenges in launching a new brand with no established flows or campaigns, they felt our tailored acquisition strategy propelled the brand to unprecedented success. They felt our rapid turnaround and resulting €1,015.90 in two weeks was impressive enough for us to continue working with them.
WHAT WE DID TO FIX IT:
Given that the brand was a brand new store, the lack of customer data posed a challenge in sculpting a clear picture of their target demographic. However the available insights, such as their identity as a “fast fashion” brand catering exclusively to women, provided a starting point.
The Abandoned Checkout flow ranks closely in achieving the highest open and click-through rates, and it’s clear to see why. To trigger this flow, customers must add products to their cart and proceed to checkout—indicative actions of high purchasing intent. With just a slight nudge, many customers are persuaded to complete their orders. In crafting the Abandoned Checkout emails, it is imperative to alleviate any customer reservations; thus, the inclusion of reassurances such as “free and easy returns” and “free shipping” (even if a threshold is required) becomes crucial.
WHAT THE RESULTS WERE:
Generated €1,015.90 in 10 days. Within two weeks of developing their foundational flows, their revenue successfully elevated to €1,015.90. It’s noteworthy to mention that the construction of these flows only spanned a few days, yet yielded significant results given the high traffic they were experiencing. Furthermore, despite budgetary constraints on their part, we managed to expand their email marketing ecosystem by adding more flows, thus leveraging their existing traffic for better conversion.
A few words on the final result
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