Why B2B SEO Is Different
B2B SEO is fundamentally different from B2C. In B2C, people search with clear commercial intent: “Buy trainers”, “Next day flowers”, “Best budget laptop”. They search, they click, they buy.
B2B buyers aren’t like that.
They research. They compare. They involve stakeholders. And they often search in ways that reflect questions, not product names — e.g., “best CRM for construction firms” or “how to prepare for ISO certification”.
That means lower-volume, high-intent keywords, niche landing pages, and aligning content with decision journeys — not just traffic grabs.
What’s Included in B2B SEO Services?
A proper B2B SEO service isn’t just technical tweaks or content fluff. Here’s what’s included at B2BFixers:
- Technical SEO Audits – Crawlability, site architecture, mobile usability, indexation, internal linking, page speed, schema.
- Buyer-Intent Keyword Research – Focused on pain points, solution comparisons, and key funnel stages.
- On-Page SEO – Optimised titles, structured content, heading hierarchy, internal linking, alt tags.
- Content Strategy & Production – Assets like “best of” lists, comparison pages, use-case explainers, and conversion-optimised service pages.
- Authority Building – Contextual link outreach, digital PR, and natural link acquisition strategies.
- Reporting & Lead Tracking – Dashboards tied to pipeline metrics — not vanity traffic spikes.
B2B SEO Use Cases by Industry
We work with:
- B2B SaaS firms – where competition is fierce and user intent must be matched to funnel stages.
- Professional services providers – where trust and E-E-A-T are vital to attract and convert.
- Industrial and manufacturing companies – where long sales cycles need educational, technical content.
- Consultancies and agencies – where ranking for niche expertise leads to high-value enquiries.
Each requires a custom keyword strategy, content hierarchy, and measurement model. No templates. No “one size fits all”.
Why Generalist SEO Agencies Fail in B2B
Most SEO agencies are built for B2C — they optimise for product pages, ecommerce, or local listings. But they miss the mark in B2B.
Why?
- They optimise for volume, not value.
- They focus on keywords, not buyers.
- They rely on surface-level rankings, not strategic depth.
At B2BFixers, we focus on quality traffic that turns into conversations. That means strategy-first SEO, not traffic theatre.
When to Invest in B2B SEO Services
You’re ready for B2B SEO if:
- You’ve plateaued on traffic or leads
- You’re relying heavily on paid ads
- You want to build long-term authority
- Your content isn’t showing up for what matters
- You need to be found by researchers, not just buyers
If any of that sounds familiar, it’s time to invest — or reassess what your current agency is actually delivering.
Common Misconceptions About B2B SEO
– “We need more traffic.”
No — you need *qualified* traffic from decision-makers.
– “Let’s target the most popular keywords.”
You want the most *relevant* ones tied to buyer pain points.
– “SEO is a one-time thing.”
It’s not. Google evolves. Buyers evolve. So must your strategy.
FAQs About B2B SEO Services
How long does it take to see results?
Typically 4–6 months for consistent improvements. Faster for technical fixes, longer for content impact.
Can you work with our internal team?
Yes. We often work as an extension of your in-house marketing or content function.
Do you offer standalone audits?
Yes — but full engagements provide ongoing growth, not just diagnostics.
What’s your typical engagement size?
Our retainers start from £3,500/month — which reflects the level of strategic input and content creation we provide.
Let’s Talk About Growth
SEO done right compounds. It builds authority, lowers cost per lead, and drives inbound enquiries from people who already trust you.
If you’re ready to work with a partner who treats SEO like the growth channel it really is — not just a checkbox — let’s talk.
