B2B PPC Agency
B2B PPC Is Different at Scale — Here's Why It Fails...
B2B PPC Isn’t “ Set & Forget” — It’s High-Stakes Performance.
At scale, paid search and social ads become less forgiving. What worked before quickly burns out. Overspend creeps in. Conversion costs climb. And poor targeting? That just sends your budget to your competitors.
We specialise in high-precision B2B PPC — with laser-focused campaigns, ruthless A/B testing, and full-funnel visibility. No fluff, no fluff metrics, no letting Google decide how your money gets spent.
If you’re not seeing clarity and control in your PPC, you’re likely losing more than just leads
Why Many PPC Agencies Fail B2B Brands
Many PPC agencies are built for B2C. They focus on volume, not value — chasing clicks from broad audiences and nudging them to sales, but that isn’t effective for B2B.
Your buyers have longer sales cycles, multiple decision-makers, and high-stakes pain points. That requires deeper research, sharper targeting, and messaging crafted for intent, not impulse. When agencies apply B2C logic to B2B strategy, the result is clear: poor lead quality, rising CPCs, and missed revenue targets.
At B2B Fixers, we build PPC strategies designed for complex buying journeys and qualified pipeline growth — not just pretty dashboards.
The Wrong Keywords Can Drain Your Budget Fast
In B2B, generic or broad-match keywords don’t just underperform — they actively waste budget. Without precise keyword strategy, your ads show to researchers, jobseekers, or unqualified browsers. That means hundreds — sometimes thousands — in wasted ad spend before a single qualified lead lands.
We identify high-intent, buyer-stage-specific keywords aligned with how your prospects actually search. Every pound you spend should bring in the right eyes, not just any traffic.
Poor Lead Quality Isn’t Just Frustrating — It’s Expensive
You’re not judged on how many leads you generate — but how many of them actually buy. Low-quality leads clog your pipeline, drain your sales team’s time, and hide what’s really going wrong.
That’s why we build PPC campaigns that don’t just bring clicks — they pre-qualify, segment, and route leads based on fit. We make sure your sales team spends their time on real opportunities, not noise.
Misaligned Reporting Keeps You in the Dark
If your reports only highlight impressions and clicks, you’re flying blind. Many agencies hide behind vanity metrics while avoiding the real conversation: are we driving qualified leads and booked calls?
Our reporting connects ad spend directly to lead quality and sales outcomes — clearly and consistently. No fluff. No confusion. Just answers.
B2B PPC Done Wrong Hurts More Than It Helps
Misconfigured conversions, overbroad targeting, and poorly structured funnels don’t just slow growth — they actively damage your pipeline. We’ve seen brands spend tens of thousands only to realise they’ve been fuelling the wrong end of the funnel.
B2B Fixers fixes that. We clean up messy campaigns, re-align tracking, and design strategies where every element serves a clear business objective. Because in B2B, bad PPC is worse than no PPC at all.
Ready for a B2B PPC Strategy That Actually Works?
We specialise in fixing broken campaigns, eliminating wasted spend, and building PPC campaigns designed for how B2B buyers actually convert.
If you’re tired of fluff, frustration, and underperforming pipelines — let’s talk. Book your free B2B PPC audit today and see what your current strategy is missing.
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