B2B Email Marketing Solutions – Who Is Best For B2B Emails?

Email Marketing
Best B2B Email Marketing Tools

Table of Contents

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Klaviyo

Introduction: Klaviyo is a marketing automation platform powered by customer data, offering real-time activation of data for personalized marketing. It enables seamless customer interaction through email, SMS, mobile push, and reviews, with built-in AI, automation, and predictive analytics. Founded in 2012, Klaviyo is used by over 130,000 notable brands for email and SMS marketing.

  • Email Solution Details:
    • Designed for B2B businesses.
    • Key Features: Advanced segmentation, automated workflows, robust analytics.
    • Pricing: Free plan; paid plans start at $45/month.
    • Reviews: User-friendly interface, powerful B2B features.

Omnisend

Introduction: Omnisend focuses on making B2B marketing relevant through personalized messages using the right channels and timing. Initially an email marketing platform called Soundest in 2014, it has evolved into an omnichannel marketing automation platform.

  • Email Solution Details:
    • Designed for small to mid-size businesses.
    • Key Features: Email, SMS, push notifications.
    • Pricing: Free plan; paid plans start at $16/month.
    • Reviews: Ease of use, integration capabilities.

Drip

Introduction: Drip is a customer-centric marketing automation platform that helps businesses grow by engaging their audience through personalized conversations.

  • Email Solution Details:
    • Tailored for B2B businesses.
    • Key Features: Automation, segmentation, customer behavior insights.
    • Pricing: Starts at $39/month.
    • Reviews: Robust automation, B2B integration.

HubSpot

Introduction: HubSpot offers a connected customer platform with software, integrations, and resources for marketing, sales, content management, and customer service, focusing on customer-centric business growth.

  • Email Solution Details:
    • Suited for B2B companies.
    • Key Features: CRM, email marketing, automation.
    • Pricing: Free plan with limited features; higher tiers start at $20/month.
    • Reviews: All-in-one marketing solutions.

ActiveCampaign

Introduction: ActiveCampaign provides tools for email marketing, marketing automation, and CRM, aiming to create excellent customer experiences for business growth.

  • Email Solution Details:
    • Versatile for small businesses and B2B.
    • Key Features: Email marketing, automation, sales automation, CRM.
    • Pricing: Starts at $29/month when billed annually.
    • Reviews: Comprehensive features, high deliverability rates.

ConvertKit

Introduction: ConvertKit serves as a marketing hub for creators, offering tools to grow and monetize audiences easily, focusing on newsletters, podcasts, books, albums, and collections.

  • Email Solution Details:
    • Targeted towards creators and bloggers.
    • Key Features: Tools for online creators.
    • Pricing: Free plan for up to 1,000 subscribers; paid plans start at $9/month.
    • Reviews: Ease of use, creator-focused.

Mailchimp

Introduction: Mailchimp is an email and marketing automations platform that empowers businesses to grow with marketing technology, award-winning support, and inspiring content. Acquired by Intuit in 2021, it offers data-backed recommendations for customer engagement across various channels.

  • Email Solution Details:
    • Designed for businesses of all sizes.
    • Key Features: User-friendly interface, wide range of features.
    • Pricing: Free plan; paid plans start at $13/month.
    • Reviews: Popular for its versatility and integrations.

Infusionsoft (by Keap)

Introduction: Infusionsoft, now Keap, is a CRM and marketing automation software specifically built for small businesses. It underwent rebranding in 2019 to become more modern and user-friendly while retaining its core focus on CRM, automation, and email marketing for small businesses.

  • Email Solution Details:
    • Best suited for small businesses looking for automation.
    • Key Features: CRM, email marketing, sales automation.
    • Pricing: Starts at $159/month.
    • Reviews: Praised for automation and CRM capabilities.

Constant Contact

Introduction: Constant Contact, established in 1995, offers a robust digital marketing solution for small businesses, encompassing email marketing, social media, B2B, advanced email automation tools, events, surveys, SMS, and more.

  • Email Solution Details:
    • Small businesses and non-profits.
    • Key Features: Email marketing tools and templates.
    • Pricing: Starting at $20/month.
    • Reviews: Known for simplicity and support.

Sendinblue

Introduction: Sendinblue is an email service provider catering to small and medium-sized businesses, offering a drag-and-drop editor, email automation builder, transactional email, CRM tools, sign-up form builder, and tools for SMS and website push notifications.

  • Email Solution Details:
    • Small businesses seeking an all-in-one marketing platform.
    • Key Features: Email marketing, SMS campaigns, chat.
    • Pricing: Free plan available; paid plans start at $25/month.
    • Reviews: Comprehensive feature set at an affordable price.

Aweber

Introduction: Aweber’s mission is to deliver powerfully-simple email marketing software for small businesses, with a focus on automating 90% of the work and allowing customers to engage creatively with the remaining 10%. They aim to help small businesses and entrepreneurs grow and deepen relationships with their audiences.

  • Email Solution Details:
    • Small businesses and entrepreneurs.
    • Key Features: Reliable email marketing tools, automation, analytics.
    • Pricing: Free plan; paid plans start at $14.99/month.
    • Reviews: Recognized for ease of use and customer support.

At A Glance Comparison

Brand Audience Pricing 1 Pricing 2 Pricing 3 Link
Klaviyo B2B Free: $0/month (up to 500 emails) Email: $45/month (1,001 – 1,500 contacts) Email and SMS: $60/month Klaviyo
Omnisend Small/Mid-size Businesses Free: $0/month (500 emails, 250 contacts) Standard: $16/month Pro: $59/month Omnisend
Drip B2B $39/month (1-2,500 people, unlimited emails) Unknown Unknown Drip
Hubspot B2B Free: $0/month Starter: $20/month + contacts Professional: $890/month + contacts Hubspot
ActiveCampaign Small Businesses Lite: $29/mo (billed annually) Plus: $49/mo (billed annually) Professional: $149/mo (billed annually) ActiveCampaign
ConvertKit Creators Free: $0/month (up to 1,000 subscribers) Creator: $9/month (300 subscribers) Creator Pro: $25/month (300 subscribers) ConvertKit
Mailchimp General/Businesses Free Essentials: $13/month Standard: $20/month Mailchimp
Infusionsoft Small Businesses Pro: $159/month Max: $229/month Ultimate: $279/month Infusionsoft
ConstantContact Small Businesses Email: $20/month Unknown Unknown Constant Contact
Sendinblue Small Businesses Free: $0/month Lite: $25/month Essential: $39/month Sendinblue
Aweber Small Businesses Free Lite: $14.99/month (500 subscribers) Plus: $29.99/month (500 subscribers) Aweber

 

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